Prabhjot Singh

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TheSquare Mobile App

Mobile app, iOS · 25 screens

Concept project. Built as a thought experiment on thesqua.re’s publicly observable product. Numbers are illustrative, not shipped outcomes.

Project images coming soon

Snapshot

The employee-facing surface that pairs with TheSquare Hub. Same booking reference, TSQ-25475: the corporate buyer manages the stay in the Hub, and the employee lives inside it here. The persona is Sam Patel, on a 30-night work trip, 15 July to 14 August 2026, in a Notting Hill Garden Studio at 165 pounds a night.

Problem

I started by diagnosing the live site, not by playing with a kit. A one-page gap analysis compared thesqua.re to Blueground, Sonder, and Airbnb monthly stays. Three top gaps:

  1. The site sells a hotel; the user is buying a temporary home.
  2. The trust scaffold is a testimonials carousel and a contact number, set against a 4,000 to 15,000 pound purchase.
  3. The search is a generic OTA pattern, destination, dates, guests, with none of the long-stay filters (wifi speed, desk, in-unit washing machine, lift, neighbourhood) that a multi-month stay actually turns on.

The thesis in one line: thesqua.re is a brochure with a contact form glued on. The fix is a logged-in mobile booking app with a long-stay aware search wizard on top. That single architectural move addresses ten of the eleven named gaps in the diagnosis.

The build, four moves

  1. Residential positioning over hospitality. Copy, imagery, and hierarchy sell a temporary home, not a hotel room.
  2. An account shell. The same person never re-enters the same data twice.
  3. A long-stay aware search wizard. Filters that matter for a multi-month stay, surfaced where the decision happens.
  4. Booking-attached add-ons. Transfer, welcome basket, family bundle, workspace upgrade, replacing the kit’s irrelevant “Online Experiences” with practical stay services.

The checkout math holds: 165 pounds by 30 nights is 4,950. A 20 percent long-stay discount removes 990, leaving 3,960. Add-ons bring the total to 4,110, shown as one all-in price with a breakdown one tap away, because this buyer is a consumer, not a finance team.

Two of the original 27 kit screens were excluded: a flight booking screen that had nothing to do with serviced apartments, and a duplicate confirmation. Both sit in an excluded folder with the reason in the filename. Cutting is the work.

Target impact

Illustrative, not measured: a logged-in app with long-stay search should lift qualified inquiry quality, reduce drop-off at the trust gap, and create the repeat-stay surface the brochure cannot.

Reflections

The eleventh gap, a post-booking trip dashboard, is set up by the booking confirmation screen but deliberately out of scope. The first review pass also caught a date defect (29 nights labelled as 30) that broke the checkout math; every reference was fixed before shipping. The lesson stuck: any number in a case study gets a math check, every time.