TheSquare Hub
B2B portal, desktop web · 25 screens
Concept project. Built as a thought experiment on thesqua.re’s publicly observable product. Numbers are illustrative, not shipped outcomes.
Snapshot
TheSquare Hub is a corporate portal for the people who actually buy serviced apartment stays at scale: HR, Global Mobility, and Travel managers booking for relocating or travelling employees. Today those stays are sold through email and phone, with a contact form attached to a brochure site. There is no self-serve corporate portal in the live experience. I imagined one.
Problem
A corporate buyer managing a 24-person relocation has no single place to see bookings, raise support tickets, or track the programme. Every interaction routes through email. The product surface a B2B buyer expects, and competitors like Blueground for Business already show, simply does not exist.
The build
The starting point was a 25-screen admin kit covering authentication, a dashboard, a help desk, a project management module, and a 404. I had three plausible positionings: an internal admin for staff, a B2B portal for corporate clients, or a B2C guest portal. I picked B2B because the project management module mapped almost one to one onto batch relocations as a first class object, which would have been awkward for a guest app and uninteresting for an internal admin.
Before writing any copy, I locked four things:
- Sidebar mapping. Dashboard becomes Overview, Management becomes Mobility Projects, Help Desk becomes Stay Support, applied everywhere.
- One sample client carried across every screen: Acme Inc.
- One sample programme: Q3 2026 London Onboarding, 24 employees.
- One cross-screen anchor: booking ref TSQ-25475, which appears in the dashboard’s Latest Bookings table and inside the body of a Stay Support ticket two clicks away.
That last decision is the one I am proudest of. It is what makes 25 reskinned templates feel like one product.
UK English throughout, currency in pounds, and a handful of typos in the source kit copy quietly fixed and called out in the per-screen notes.
Target impact
Illustrative, not measured: a self-serve portal should reduce email round trips per booking, give the buyer programme-level visibility they currently lack, and create the account surface that batch relocations need.
Reflections
The riskiest assumption is how HR mobility managers actually track a batch programme today. With primary access I would interview three of them before anything else. The desk research (Blueground for Business, Sonder’s enterprise page, Airbnb for Work) tells me what buyers are shown, not what they do.