TheSquare Landing Suite
Public web · 4 pages
Concept project. Built as a thought experiment on thesqua.re’s publicly observable product. Numbers are illustrative, not shipped outcomes.
Snapshot
Four single-page concepts, each testing a different surface and a different audience. Career is recruiting. Luxe About is brand. APS is B2B SaaS. The blog index is content. Together they answer one question: can a designer hold a brand voice across very different surfaces.
The four pages
Career page (before/after). The live page is a static job list with a contact form. The redesign treats it as a careers funnel: a hero with a single value prop for designers, engineers, and ops people who would consider a serviced apartments company, a “who we hire” filter, a structured job list, and a closing CTA for speculative applications. The bet: the long tail of off-fit applications shrinks, and the consider rate from on-fit candidates rises.
Luxe About Us. The About page treated as a luxury brand surface: who we are, what we believe, founder voice, a single proof block, a tasteful CTA. Not a kitchen sink of awards and offices. The bet is brand recall over information density.
APS Holiday Rental Platform. A B2B SaaS landing concept for a sister product direction. The hero reads “Holiday Rental Command Centre”, a UK English correction from the source design’s “Vacation Rental Command Center”, because the locale rule beats fidelity to a source artefact. Standard SaaS landing shape: outcome hero, social proof row, three feature blocks, pricing comparison, FAQ, CTA.
Blog index (before/after). The live blog is a flat list. The redesign is a masonry grid with a category filter and a featured article module. Target: lift dwell time and pages per session.
The discipline
All four use the same six-section case study shape: Snapshot, Problem, Solution in Four Moves, Target Impact, Reflections, Layout Notes. Each runs 750 to 950 words. The shape is the work; read them in a row and you can compare every page against the same rubric.
Target impact
Illustrative, not measured: each page names a behavioural target (application quality, brand recall, demo requests, dwell time) and the reasoning behind it, in conditional mood, because none of this shipped.
Reflections
Why four pages and not one strong one? Because the brief I gave myself was range under a single voice, which is what a senior product design role actually tests. The honest cost: none of the four goes as deep as a full product build, which is what the Hub and the mobile app are for.